Smart mobile devices based on i.MX processors to support Flash Platform for optimal Internet video experience
AUSTIN, Texas – Jan. 5, 2010 – Manufacturers of smart mobile devices
built with i.MX processors from Freescale Semiconductor can soon enable
Adobe® Flash® Player 10.1 software for engaging experiences including
video playback, animation, gaming and the enjoyment of other rich web
content. Through close work with Adobe and Movial, Freescale is
bringing Adobe Flash Player 10.1 to its i.MX platforms, enabling the
creation of consumer products running either the Linux® or Android™
operating systems and delivering superior video and graphics
capabilities.
Starting with the Freescale i.MX51 family of processors, the
companies are collaborating to accelerate Flash Player 10.1, which is
scheduled to be released in the first half of 2010. Smartbooks,
smartphones, netbooks and other Internet-centric consumer products
based on the i.MX51 family of processors will be able to enjoy full
H.264 video playback when accessing rich content built with the Flash
Platform, including HD and SD video from popular sites like YouTube.
“Freescale, Movial and Adobe have optimized Flash Player 10.1 on
Freescale’s popular i.MX processors,” said Ken Obuszewski, director of
product management for Freescale’s Multimedia Applications Division.
“With this announcement, we are enabling our customers to deliver
world-class video and web experiences for a growing number of smart
mobile devices.”
Freescale plans to support a fully optimized and
hardware-accelerated version of Flash Player 10.1 that leverages i.MX51
processors’ integrated, high-performance graphics (OpenGL/ES) and video
(H.264) cores to deliver outstanding video experiences while conserving
battery life and minimizing resource utilization. As a result, products
using i.MX51 processors can be designed to deliver compelling end-user
experiences including uncompromised web browsing and HD video playback
with substantially decreased power consumption.
“Seventy-five percent of online videos viewed worldwide are
delivered with the Adobe Flash Platform, making it the No.1 format for
video on the web,” said Tom Barclay, senior product marketing manager,
Flash Player at Adobe. “Freescale’s high-performance i.MX processors
with dedicated graphics and video engines are ideal for running videos
and other rich, Flash-based web content.”
Movial is a key porting partner for Freescale and Adobe for Flash
Player 10.1, and the company enables Flash technology on a wide variety
of Linux and Android operating system environments. Movial has been
integrating and testing Flash Player 10.1 on the i.MX51 family of
processors.
“We are proud to be working with industry leaders like Freescale and
Adobe to provide consumers with the next evolution in video
experience,” said Wade Vesey, president of Movial North America.
“Working together, we are able to ensure customers a consistent web
experience across a multitude of computing environments.”
Freescale sells a full platform solution that includes an i.MX
system-on-chip, accessory chips, BSP and middleware software. The first
consumer devices ready to support Flash Player 10.1 and based on
Freescale's i.MX chipsets are expected to be smartbooks.
Adobe Flash Platform
The Adobe Flash Platform is the leading
web design and development platform for creating expressive
applications, content and video that run consistently across operating
systems and devices and reach over 98 percent of Internet-enabled
desktops. Flash Player 10 was installed on more than 93 percent of
computers in just the first ten months since its release. According to
comScore Media Metrix, approximately 75 percent of online videos viewed
worldwide are delivered using Adobe Flash technology, making it the
No.1 format for video on the web. Major broadcasters and media
companies including Disney.com, MLB.com and DIRECTV rely on the Adobe
Flash Platform for delivering video on the web, and the platform powers
social network sites such as YouTube and MySpace.
About Movial
Movial inspires rich, intuitive Internet
experiences for companies embracing transformational technologies.
Leveraging its deep expertise in Internet, Linux and mobile devices,
Movial seamlessly enables its customers to deliver richer user
experiences to millions of people on PCs and on mobile devices.
Movial's device creation, Internet communications applications and
design for digital services are generating revenue for industry leaders
like Adobe, ARM, Ericsson, Nokia, Orange, and Telefónica. By delivering
highly intuitive and compelling user experiences, Movial has become the
trusted source for enriching the way people interact every day. For
more information, visit http://www.movial.com.
About Freescale Semiconductor
Freescale Semiconductor is a
global leader in the design and manufacture of embedded semiconductors
for the automotive, consumer, industrial and networking markets. The
privately held company is based in Austin, Texas, and has design,
research and development, manufacturing or sales operations around the
world. www.freescale.com.
Media Contacts:
Americas
Jack Taylor
Freescale Semiconductor
(512) 996-5161 office
(512) 560-7143 mobile
jack.taylor@freescale.com
Asia Pacific
Gloria Shiu
Freescale Semiconductor
(85-22) 666-8237
gloria.shiu@freescale.com
Europe, Middle East and Africa
Laurent Massicot
Freescale Semiconductor
(33-16) 935-7712
laurent.massicot@freescale.com
India
Anjali Srivastava
Freescale Semiconductor
(91-120) 395-0000
anjali.srivastava@freescale.com
Japan
Masako Tanikawa
Freescale Semiconductor
(81-3) 5437-9128
Masako.tanikawa@freescale.com
Reader Inquiry Response:
Freescale Semiconductor
P.O. Box 17927
Denver, CO 80217 USA
Freescale and the Freescale logo are trademarks of Freescale
Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. Adobe® and Adobe
Flash® are trademarks of Adobe Systems Incorporated. All other product
or service names are the property of their respective owners. ©
Freescale Semiconductor Inc. 2010.