Movial Enters into Agreement to Spin Off Client Product Business, To Ramp Up Experience Engineering

Company Focuses on its Software Development and User Experience Services Business


Helsinki, FINLAND – October 10, 2011 – Movial, the Experience Engineering company, today announced BroadSoft, Inc. has entered into a definitive agreement to acquire Movial Applications Oy, its affiliate focused on client products and that the company will now focus on growing its software development and user experience services business.  The closing of the acquisition is subject to the satisfaction of various customary closing conditions.

Movial will continue to service operators with IP Communications device solutions on Android, other Linux based systems and Open source IMS solutions, as well as work with SOCs on hardware acceleration capabilities to unlock optimized user experiences. Movial designs and delivers precision engineered device software, cloud services and system integration services for global OEMs and ODMs enabling them to better monetize through value added services and differentiated end user experiences.

A key new growth area for the company is the design and engineering of innovative servitization across vertical industries including telecom, electronics, manufacturing, Internet and healthcare. “Services are becoming increasingly fundamental to hardware and software, and we have seen a significant uptick in companies turning to Movial’s user experience experts to help them design and engineer differentiated service components,” said Jari Ala-Ruona, CEO, Movial.  “Movial is uniquely equipped to meet this growing demand for servitization. Our highly skilled designers provide user-centric research and insight, service offering development and prototyping, to ensure these new services meet real-world user needs and inspire customer loyalty. Our skilled engineers deliver a solution that is perfectly aligned with user-centric design and optimized to the delivery platform. It’s a winning combination.”

Movial expects to further partner with BroadSoft with a goal of designing and engineering cutting edge device UIs and compelling IP communications services that would help expand BroadSoft’s products to new devices. Movial will also continue its service design practice that innovates with operators on new IPTV and IMS experiences.

To schedule a media or analyst briefing, please contact Ilona Mohacsi at +1 (631)764-3729, or via e-mail at ilona@penvine.com.

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About Movial
Movial is a global technology services company with deep user experience design and embedded Linux engineering expertise. Movial refines and accelerates how technologists and marketers realize, actualize and deliver paradigm-shifting products and services to connected consumers. Movial's user-centric design and precision engineered device software, cloud services and vertical system integration services generate revenue and inspire loyalty for industry leaders like Adobe, ARM, Ericsson, ST-Ericsson, Nokia, Orange, Telefónica, and Optimus. By designing and delivering highly intuitive and compelling user experiences across channels and connected devices, Movial is the trusted global source for enriching the quality of how people interact every day. For more information, visit www.movial.com.

All trademarks, trade names, service marks and logos referenced herein belong to their respective companies.

Media Contacts
PenVine For Movial
Ilona Mohacsi
+1 631.764.3729
ilona@penvine.com

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