New Browser-Based User Interface Makes It Easy to Develop Linux-Based Mobile Handset and Web 2.0 Applications
MOBILE WORLD CONGRESS — BARCELONA, Spain — February 11, 2008 — Movial, the company that inspires rich, intuitive Internet experiences, today announced it has launched its Movial IXS (Internet Experience Suite) application suite for custom-branded user interfaces on the Texas Instruments, Incorporated, high-performance OMAP™ platform, which harnesses the power of TI’s OMAP3430 processor. Additionally, Movial IXS delivers an extremely responsive, new browser-based user Interface (UI) that makes it easy to develop mobile handset and Web 2.0 applications using traditional Web development technologies, including HTML, CSS, JavaScript Ajax and XML. Movial IXS on TI’s OMAP 3 platform provides tremendous development cost savings to mobile operators and device manufacturers enabling them to have faster and more flexible customization, branding, personalization and multimedia rich devices with more compelling user experiences and value-added services.
Today’s fast-paced consumer market requires mobile operators and device manufactures to deliver solutions to market more quickly, and offer more complete services than ever before while minimizing their development cycle. Movial IXS on TI’s OMAP 3 platform speeds time to market and radically decreases development and maintenance costs by allowing in-device contextual information and online content to be easily combined in totally new ways to form value-added services. For example, Movial IXS enables the mash-up of services and cross application usage, like Google Maps and GPS location information integration at the user interface level.
“Movial IXS and Movial’s new browser based UI remove the complexity associated with developing customized mobile handset applications” said Markus Tremmel, worldwide wireless ecosystem manager for TI. “By leveraging the OMAP processor’s high performance and power efficiency, Movial IXS and its highly responsive browser-based UI lets developers use their existing Web development skills to deliver compelling user interface experiences.”
Movial IXS provides a framework to create a highly-customized, branded user interface as a point of differentiation for device manufacturers, significantly enhancing the mobile Internet user experience. TI’s OMAP3430 solution provides the computing power to create a seamless, user experience. Using the OMAP platform, Movial is shaping the future of mobile devices – from the design of the devices to the exciting applications and services that run on them.
“TI’s OMAP3430 processor delivers the optimal performance and power consumption required to rapidly deploy differentiated next-generation products,” said Tomi Rauste, president of Movial Creative Technologies. “With its browser-based UI, Movial IXS helps developers create desirable devices that leverage Web 2.0 applications in a mobile environment.”
Device manufacturers and operators rely on Movial’s creative and custom consulting services to help increase ROI and streamline and speed product development utilizing open Linux platforms and ready-to-use applications. A pioneer in mobile Linux-based solutions, Movial harnesses its extensive understanding of mobile user behavior to design personalized user experiences, from device concept and interface design, to systems integration, third-party application integration, and product maintenance and support. The company’s rich and robust Internet Experience Suite (Movial IXS) is available as a white-label service to device manufacturers and operators worldwide.
Movial inspires rich, intuitive Internet experiences for companies embracing transformational technologies. Leveraging its deep expertise in Internet, Linux, and mobile devices, Movial seamlessly enables its customers to deliver richer user experiences to millions of people on PCs and on mobile devices. Movial’s device creation, Internet communications applications, and design for digital services are generating revenue for industry leaders such as ARM, Ericsson, Nokia, Telefónica, and Orange. By delivering highly-intuitive and compelling user experiences, Movial has become the trusted source for enriching the way people interact everyday. For more information, please visit http://www.movial.com.
Movial is a member of TI’s OMAP™ Developer Network, a group of leading software developers porting advanced applications to TI’s high performance, power-efficient OMAP processors. Handset manufacturers adopting OMAP devices enjoy the rapid deployment of compelling wireless applications – including streaming audio and video, multimedia messaging, gaming, security, speech recognition, location based services and mobile commerce – across all leading operating systems. Systems level integration services are also provided worldwide by independent OMAP Technology Centers. The OMAP platform has been selected by leading manufacturers, such as Nokia, Palm, NEC, Fujitsu, LG Electronics, Hewlett-Packard, Motorola, HTC and many more, for their 2.5 and 3G wireless devices. For more information, please visit http://www.ti.com/omap.
OMAP is a trademark of Texas Instruments. Other product or service
names mentioned herein are the trademarks of their respective owners.
Contacts:
Ilona Mohacsi
Abelson Group for Movial
+1 631.764.3729
ilona@abelsongroup.com
or
Keith R. Pillow
Abelson Group for Movial
+1 805.217.4708
keith@abelsongroup.com