Megafon bundles Movial PC client with a netbook
Megafon, one of Russia's largest mobile operators, turned to Movial to launch it's new Multifon service. Multifon is a PC client that provides PC users with "mobile phone" capabilities such as voice calls, SMS, MMS, but also IM, Presence, and contact list management. The service can be downloaded to a PC or comes pre-installed in Megafon's netbook offering.
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Megafon, one of Russia's largest mobile operators with more than 40 million subscribers, recently launched Movial's branded Communicator PC client.
In addition to "just" offering the PC client for users to download, Megafon went even further in what we describe as an "operator bundle " combining a device, mobile internet subscription, and a Communicator PC client. Since the PC client is already pre-installed on the netbook, it is very easy for users to start using the service. For Megafon, this means that on top ofthe netbook and mobile internet subscription, they generate additional revenue and more customer "stickiness" by people using Multifon. |
The package includes a Megafon netbook pre-installed with a 3G modem
and Megafon subscription for mobile Internet. It also includes,
"Multifon" PC client that is pre-installed.
The netbook allows accepting and making voice calls at reduced tariffs to any mobile and city numbers worldwide. In addition to voice calls, users can make video calls, send and receive instant messages and SMS and MMS. The phone number that other users see is the user's own mobile phone number, making it very convenient to communicate. More information can be found from Megafon's website here. |
Key Benefits
- Pre-installed on a Megafon netbook makes it even easier to start using
- Generates additional revenue on top of netbook and mobile internet tariffs
- Locks-in users as they become part of the Megafon community and Megafon services are on their desktop
Features
- Presence and server-based contact list
- High-quality voice and video calls
- SMS and MMS
- Instant Messaging
Movial operator bundle
- See the Device bundle
Operator service website