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Rich communications on the desktop for Optimus subscribers

Optimus, a leading mobile operator in Portugal (Mobile Carrier of Sonaecom and partner of Orange group) launched a new mass market IP Communication PC service, powered by Movial Communicator. The service, initially part of the TAG launch targeting the youth segment, has been later extended to the whole subscriber base reaching a potential 3 million users.

Optimus is well known in the international community for its innovation and ability to quickly and successfully launch new products and services ahead of its competition. Optimus selected Movial’s Communicator PC software based on the company’s proven track record for a highly intuitive and consistent user experience that generates more communication. After the success of the initial launch targeted to teenagers with TAG, fuelled by an extensive marketing campaign on the Portuguese media, Optimus extended the service to the whole subscriber base.

 

For the first time, Optimus was able to offer its communication services on PC devices, providing its more than 2.8 million existing subscribers an additional and exciting channel for rich, multimedia communication. With its compelling and fully integrated end-user experience that includes IM, SMS, MMS, email, VoIP, video telephony, voice and video mail, all based on Presence, Movial Communicator has enabled Optimus to quickly, and easily launch its PC service and is the first new service to sport Optimus’ new branding.

Key Benefits

  • Increase market share
  • Provide mobile services on a desktop device
  • Increase SMS traffic as it is easier to write an SMS on a PC
  • Bundle PC client and subscription as part of one offering

 

Features
  • One-number solution: same phone number number on mobile phone and PC
  • Instant messaging, SMS, MMS, visual voicemail, Presence, avatars
  • Voice and Video over IP
  • Network address book

Movial operator bundle
Operator service website
The analyst view
  • Read about Optimus TAG in Mobile Messaging Analyst paper here

"Movial has been an exceptional partner in delivering on what they promised – proven ability to generate more communication with the best possible user experience. Our subscribers are delighting in the flexibility and greater access they have to communicate in new and exciting ways – with Presence built in – so they can communicate from wherever they are, whenever and however they like."

Miguel Almeida, Executive Director, Sonaecom

Optimus TAG TV commercial